Prospector
Capture and Communicate with Anonymous Website Visitors
Prospector
Capture and Communicate with Anonymous Website Visitors
Google and Apple have both announced the death of third-party cookies.
Both Safari and Firefox have already turned off the ability for advertisers to use third-party cookies.
Tracking cookies have been a staple of the digital marketing diet since the 90s, enabling easy identification of anonymous website visitors and the ability to re-target ads based on the behavior tracked by the cookie.
Fortunately, there is an alternative. Utilizing a 1st party tracking method that enhances the data collected with Name, Address, email address, and site behavior allows the website owner to start a conversation with the anonymous visitor via direct mail and email.
Lead Capture
Anonymous Website Visitors
98% of unique website visitors do not convert. Our Prospector tool allows you to gather a physical address and email from 40% to 50% of anonymous visitors.
Capture Names without Cookies
We capture anonymous website visitors by inserting a 1st party tracking image that enhances data by matching it against permission based consumer lists. We also grab the landing page URL that triggers an email drip campaign and a postcard mailing based on which segment bucket they match.
Segment & Interact on Auto-Pilot
Based on the visitor's website navigation, we dynamically sort the data into audiences and start communicating with your new prospects via email, and direct mail automatically.
Email dripped over a customized time line and a postcard printed, posted, and in the mail within days of the anonymous website visit.
Reporting
Easily see all of your campaigns, media channels, and responses in one single view. Know what markets and strategies are preforming best, and interact with your customer directly from the system.
Real-Time Activity
Email Stats
FAQ
Is this the same as a Facebook or Google retargeting pixel?
No, our technology goes one step further by identifying the person behind the visit and not just the cookie or IP address.
How do the new Apple privacy laws effect this strategy?
Apple’s iOS 13 update is regarding geotracking data and background tracking while using apps. Our technology does not use cookies or background tracking in order to discover the data captured, and is not effected by the new policy.
What attributes are captured?
With a 99% accuracy, we capture name, address, email, mobile, ad id (MAID), referring URL, and the URL path during the visit.
Who owns the data?
You do. The data is captured daily into your campaign, and is available for download at any time.
How long until marketing goes out?
Identified visitors typically get queued up for email the day after they visit your site. Facebook and Instagram audiences will be updated daily, so your new leads could see the social ads within 24 hours. New prospects can expect to receive your postcard within 3-5 days of visiting your site.
Is there a commitment required?
Yes, we find a commitment allows clients to maximize their success. All programs require a 6 month commitment with a minimum budget.
Is this legal?
Yes, our product is being used by some of the largest companies in the United States. It has been thoroughly vetted by Hudson Cook, one of the top privacy law firms in the country.
What about repeat visitors?
Repeat visitors are suppressed in the database to avoid sending duplicate messages.
Features
How do we compare?
Cookies are no longer a viable option to capture and re-market to your website visitors and IP address matching is not accurate enough to produce a significant conversion uplift.
